Indiana Grand is a casino located in Shelbyville, Indiana and is owned and operated by Caesars Entertainment Corporation. The casino opened in 2008 and has grown to become one of Indiana’s leading gambling destinations. Recently, the casino announced that it was changing its name to Horseshoe Southern Indiana. This name change brings about many questions about the casino’s identity and what this change means for the future of the property. In this article, we will explore the reasons behind the name change and how it affects the casino and its patrons.
History of Indiana Grand
Indiana Grand opened in 2008 as a racino, which is a combination of a race track and casino. The casino was originally owned by Centaur Gaming, who had also owned Hoosier Park in Anderson, Indiana. Indiana Grand offered a variety of casino games as well as live harness racing. The casino was a popular destination for gamblers in the state and was especially popular with horse racing fans.
Caesars Entertainment Takes Over
In 2018, Caesars Entertainment Corporation acquired Centaur Gaming and its two casinos, Hoosier Park and Indiana Grand. This acquisition was part of Caesars’ larger business strategy of expanding its presence in the Midwest. As part of the acquisition, Caesars rebranded both casinos as part of their Horseshoe brand.
Reasons Behind the Name Change
The name change from Indiana Grand to Horseshoe Southern Indiana is part of Caesars’ larger strategy of creating a unified brand experience across their properties. The Horseshoe brand is associated with high-end gaming and entertainment experiences, which is exactly what Caesars is aiming for with the rebranding of its casinos.
Another reason for the name change is to bring the property in line with its sister casino, Hoosier Park. By having both casinos under the same brand, Caesars can more easily promote both properties to their customers. Additionally, it allows them to offer more rewards and promotions across both properties.
New Amenities
Along with the name change, Caesars is also introducing new amenities to the property. These amenities include a new hotel, restaurants, and a larger gaming floor. The hotel will offer guests luxurious accommodations, while the restaurants will offer a variety of dining options. The expanded gaming floor will offer more slots and table games for patrons to enjoy.
Impact on Patrons
The name change will not have a significant impact on patrons of the casino. The gaming experience will remain largely the same, with the only difference being the name of the property. Additionally, patrons will still be able to take advantage of the same rewards and promotions offered by Caesars.
Impact on Race Fans
The name change does have an impact on race fans, as the casino is no longer offering live harness racing. This is due to Caesars’ focus on creating a unified brand experience, which does not include live racing.
Conclusion
The name change from Indiana Grand to Horseshoe Southern Indiana is part of Caesars’ larger plan to create a unified brand experience across its properties. The name change will not have a significant impact on patrons of the casino, as the gaming experience will remain largely the same. However, race fans will be impacted as the casino is no longer offering live harness racing. Additionally, the property will be introducing new amenities such as a hotel, restaurants, and a larger gaming floor.
FAQs
What is the new name of Indiana Grand?
The new name of Indiana Grand is Horseshoe Southern Indiana.
Why did Indiana Grand change its name?
Indiana Grand changed its name to create a unified brand experience across Caesars’ properties and to bring the property in line with its sister casino, Hoosier Park.
Will the gaming experience be different at Horseshoe Southern Indiana?
No, the gaming experience will remain largely the same. The only difference will be the name of the property.
Will race fans be impacted by the name change?
Yes, race fans will be impacted as the casino is no longer offering live harness racing.
What new amenities will Horseshoe Southern Indiana offer?
Horseshoe Southern Indiana will offer a new hotel, restaurants, and a larger gaming floor.
Will patrons of the casino still be able to take advantage of Caesars’ rewards and promotions?
Yes, patrons will still be able to take advantage of the same rewards and promotions offered by Caesars.
Conclusion
Indiana Grand is now Horseshoe Southern Indiana as part of Caesars’ larger plan to create a unified brand experience across its properties. The name change will not have a significant impact on patrons of the casino, as the gaming experience will remain largely the same. However, race fans will be impacted as the casino is no longer offering live harness racing. Additionally, the property will be introducing new amenities such as a hotel, restaurants, and a larger gaming floor. Patrons will still be able to take advantage of the same rewards and promotions offered by Caesars.